JUST NOW! Caitlin Clark Inks Massive Multi Year Wilson Deal | HO

Rising basketball star Caitlin Clark has secured a monumental multi-year endorsement deal with Wilson, marking a significant moment in her career and the sports world. Known for her record-breaking performances on the court, Clark’s partnership with Wilson highlights her growing influence in basketball and sports marketing.

The deal is expected to elevate both her personal brand and Wilson’s visibility, particularly in women’s basketball, which has been seeing increased attention and investment. With her sharp skills and ever-growing fanbase, Clark’s collaboration with the iconic sports brand signals the start of a new era for women in sports endorsements.

Caitlin Clark has signed a multi-year endorsement deal with Wilson Sporting Goods that will include a signature basketball collection, the brand announced early Tuesday.

According to Boardroom, Clark is just the second athlete to develop a signature collection with Wilson, with the first being Michael Jordan in the 1980s. In addition to her basketball collection, she will also “test, advise and provide feedback on a range” of related products.

Three Clark-branded white-and-gold Wilson basketballs have already dropped. Each ball features laser-cut engravings of some of the guard’s most memorable moments at Iowa, where she became the all-time leading scorer in Division I college basketball history.

Three Wilson basketballs from Clark’s collection have already dropped. (Wilson Sporting Goods).
“I think it is super special, and it’s been fun for me,” Clark told Boardroom. “I feel like I was just that young kid who had those basketballs that I would store in the garage. I’m just very lucky and fortunate to partner with Wilson to create something that everyone can enjoy. It connects with a lot of generations, and it’ll be fun to see kids walking around holding them.”

The No. 1 overall pick at the 2024 WNBA Draft, Clark has been building up a slate of major endorsements since turning pro. Current partnerships include Gatorade and Panini, and she’s also close to signing a signature shoe deal with Nike worth a reported $28 million.