Election 2024: Facing a Subtle Race and Advertising Strategy

In the context of the 2024 election, there are clear signs that the race is becoming more tense and fierce than ever.

Many believe that the race between President Donald Trump and Presidential candidate Joe Biden has returned to a 50-50 balance, similar to what happened in 2016 and 2020. Here is a closer look at the current state of the election and how advertising strategies are being deployed.

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Tight Race and Candidates’ Issues

What is happening shows that the current election race is no longer a battle with a predetermined outcome. Instead, we are returning to a fierce struggle between two major political factions. While Biden won by more than 300 electoral votes in 2020, that doesn’t mean the race will be any easier this year.

One of the big issues Biden faces is restoring trust with key voters in key states. Recent comments have cast doubt on the leadership abilities of Vice President Kamala Harris, who has faced criticism for her unclear and inaccurate statements.

In some circles, Harris has not only struggled to hold voters’ attention, but has also been criticized for lacking depth in her thinking and solutions.

Advertising Strategy and Investment

On the advertising front, the candidates’ strategies are crucial in engaging voters. Harris is running a robust advertising campaign, with a strong presence on digital platforms. Many people have commented that her ads are popular, appearing on every video and website they visit.

In contrast, Trump’s ads were perceived as unfocused and ineffective. Many voters said they found Trump’s ads to be long-winded and untargeted, leading to a lack of focus and an unimpressive impression.

Impact of Advertising Strategies

One notable difference is the way advertising strategies are deployed. While Harris is leveraging large funds to run an advertising campaign across multiple platforms, Trump does not appear to have achieved the same results.

The distribution of advertising budgets could play a key role in changing the outcome of the election, especially in key states.

In addition to spending on digital advertising, Trump needs to improve the discipline of his messaging. Trump’s lack of consistency and frequent “distractions” have frustrated some voters who could ultimately decide the outcome of the election.

Changes in Advertising Strategy

Trump won the election in part thanks to an advertising strategy that targeted voters who were ignored by traditional strategies.

Reaching areas where Trump resonated was one of the key factors in his victory in 2016. Now, applying similar strategies could help improve the situation for his campaign.

However, if Trump does not change his approach and improve the quality of his advertising, his chances of winning may decrease. Both candidates need to adjust their strategies to suit the changing trends of voters and the current situation.

Conclusion

The 2024 election is becoming more tense than ever, with the competition between the two main candidates fierce. Advertising strategies play a major role in determining the final outcome, and tweaking these strategies will be key to engaging voters.

While Harris is dominating digital advertising, Trump needs to improve the discipline and quality of his messaging. This race will certainly continue to attract the attention of voters and analysts in the coming months.